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• Sales Rank: #2664492 in Books
• Published on: 1978-06
• Number of items: 1
• Binding: Paperback

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0 of 0 people found the following review helpful.
Would have been 5 stars if it hadn't been for ...
By Philip J, Hearn, Jr.
Would have been 5 stars if it hadn't been for the disclaimer by the author's relatives about sleeping on the back. I've had a few children and all I can say is that sleeping on the back is a doctor/nurse joke...grasping at straws.

0 of 0 people found the following review helpful.
I thank my parents
By Amber
This book is amazing! A life saver. Best book for having twins:) the author was a nurse who got babies on schedules at the hospital.

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[F604.Ebook] Ebook Free , by David J. Skal - The Monster Show: A Cultural History of Horror (1993-05-16) [Hardcover], by David J. Skal

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• Sales Rank: #5697458 in Books
• Published on: 1993-05-16
• Binding: Hardcover

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[V550.Ebook] Ebook Free Murder in Amityville; Amityville II: The Possession, by Hans Holzer

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Book by Holzer, Hans

• Sales Rank: #2682776 in Books
• Brand: Brand: Pinnacle Books (Mm)
• Published on: 1982-11
• Ingredients: Example Ingredients
• Original language: English
• Binding: Mass Market Paperback

Features

• Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Boring!!!!
By luvurkids
This book is really bad!!! Hans Holzer might have called himself the original "ghost hunter", but he is not a very good author. The book recounts the events leading up to the murder of the Defoe family, the subsequent arrest of the son, his confession, and then the trial and conviction. The title is truly misleading, because the book has nothing to do with possession. Just skip it!! There are so many other great reads about the murders in Amityville, so save your money and buy those!!! Happy Reading!!!

0 of 0 people found the following review helpful.
Woah.....scary!!!!!!!!!!
By A Customer
I love how you planned out the whole plot. It was realistic and riviting. Me and my friend are only 11 but we LOVE your book, even the movie suprised us with new horrors! Together we had read the book 8 times! We hope that you would make another thrilling book. From you're hugest fans: Beth and Nicki ps: PLEASE write back, it would mean a whole lot to us

1 of 2 people found the following review helpful.
Another sad chapter in the Amityville Hoax history.
By Chadwick H. Saxelid
To understand how this strange marriage of true crime reporting and paranormal 'research' came about the reader need look no further than the dedication to William Weber. Weber was/is the defense attorney for Ron DeFeo Jr and the key conspirator of the infamous Amityville Hoax. His greasy fingerprints are all over this book, which continues to try and build a bogus case of paranormal activity driving Ron DeFeo to kill his family. Want real facts about these murders? Go to Amityvillemurders.com, it will truly open your eyes to the deceit of the 'haunting' of the house at 112 Ocean Avenue.
The biggest danger sign that I was in for more parapsychology 'fuzzy math' nonsense came in author Holzer's foreward concerning possession. In that essay Holzer gives us two examples of possession, yet concludes with this strange statement..."What I have just mentioned are two classic cases of possession. They are not actual cases, and the names mentioned are ficitious, but I can match these hypothetical cases over and over with real stories from my files." What? Two classic, yet ficitious, cases? And if these so called classic cases are ficitious then it would go without saying that the names would be ficitious as well, would it not? Also Dr. Holzer if these bogus tales match cases from you files 'over and over' why didn't you site those, especially since you are making the sloppy arguement that DeFeo was driven by paranormal forces to kill his family? Even the excessive amount of court documents you use do nothing to back up your arguements, which are so weakly presented as to be laughable. Also your poor research in the bogus 'history' of the house is even more disappointing. All of the so-called paranormal theories have been disproved over time, but people still want to believe in them, so more exploitative trash like this book will be written and sold and read. So much the sadder for those who have truly suffered from the DeFeo murders, namely the DeFeo family. Worth reading as an example of how some heartless souls will exploit a tragedy.

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The brain's potential�is�the human potential!What if there are faster and easier ways to learn and study than the modi operandi currently being taught in mainstream education systems?
GENIUS INTELLIGENCE: Secret Techniques and Technologies to Increase IQ�is the ultimate treatise on accelerated learning methods. Written by novelists, filmmakers and independent researchers James Morcan & Lance Morcan with a foreword by leading scientist Dr. Takaaki Musha, this book shatters the myth that geniuses are born not developed. It reveals how most instances of above-the-ordinary intelligences are acquired thru superior cognitive techniques or brain enhancing technologies.

Renowned geniuses examined include Apple founder�Steve Jobs�who as a 19-year-old began practicing an ancient discipline that activated previously dormant parts of his brain;�Albert Einstein�who came up with his great�theory of relativity�while using a rare method for accessing the subconscious mind;�Kim Peek�(the real 'Rain Man') who could speed read any book in five minutes flat with total comprehension; Indian mathematical mastermind�Srinivasa Ramanujan�who, although untrained, created extraordinary formulas that left academics gobsmacked;�Wolfgang Amadeus Mozart�who composed entire pieces while in a specific altered state of mind.

Among the discoveries shared with readers are brain waves common to geniuses and the various ways to induce those brain waves; mental techniques the world's elite and A-List celebrities are quietly using to help them process information while they're asleep or in virtual worlds; chemical substances students and academics the world over employ to kick-start the brain into overdrive; and cutting-edge technologies business tycoons and professional athletes employ to gain a cerebral edge over their competitors.

Drawing on the latest findings in neuroscience,�GENIUS INTELLIGENCE�lists dozens of practical methods to increase IQ and speed-learn any subject.

"Talent hits a target no one else can hit. Genius hits a target no one else can see." -Arthur Schopenhauer

"The knowledge of all things is possible" -Leonardo da Vinci

• Sales Rank: #149439 in Books
• Published on: 2016-06-18
• Original language: English
• Dimensions: 8.00" h x .52" w x 5.00" l, .51 pounds
• Binding: Paperback
• 206 pages

Review
"Did an ancient practice spark Steve Jobs' genius? ...(This) book reveals the Apple co-founder began an Eastern discipline as a 19-year-old that may have fueled his creativity ...The undisputed genius's love affair with the Indian subcontinent is detailed in a new release bestselling book, GENIUS INTELLIGENCE: Secret Techniques and Technologies to Increase IQ, by New Zealand father-and-son writing team Lance and James Morcan ...As the mastermind's legacy lives on with his company's continuing resurgence that includes new releases like the iPhone 6 and Apple Watch - perhaps it's time to look back and seriously question how Jobs evolved into the genius he became."
-India New England News

★★★★★��"A terrific cornucopia and discussion of techniques to enhance IQ. The discussion of learning methods is sweeping, and runs the gamut from speed-reading,�brainwave entrainment, sleep-learning, brain gland activation, to the more exotic virtual reality, superluminal particles, Ormus, sensory deprivation, high-IQ diet, smart drugs, meditation & yoga, midbrain activation, and hypnosis."�
-George Shaddock, editor/publisher (founder of London Circle Publishing)
★★★★��"Genius Intelligence is an elegant and fascinating read."�-Robert Case, scientist/lawyer/author
★★★★★�"The Morcans challenge the idea that genius comes with birth with the proposal that genius can be�developed."-WelcomeHomeSoldier Reviews
★★★★★�"I loved how the writers gave examples of who uses which secret technique."-Dr. Denise Tarasuk�(author of�Monsoon Medicine)

From the Author
From the Foreword to GENIUS INTELLIGENCE by�Dr. Takaaki Musha:

I was employed for many years as a senior research scientist developing naval underwater weapon systems at the Technical Research and Development Institute of the Ministry of Defense, Japan. During this period, I spent a lot of time in my private life studying�Number Theory, which is a branch of pure mathematics devoted primarily to the study of the integers, or whole numbers.

From this mathematical research, I came across the enigma of�Srinivasa Ramanujan, an Indian genius mathematician who, with almost no formal training, discovered many complex formulas and made extraordinary contributions to mathematical analysis and number theory. Ramanujan often said the Goddess of Namakkal inspired him with formulae at night while he was dreaming and that each morning, upon awakening, he would write down the results of these vivid dreams.

For many years, I could not understand the mental processes that lead to Ramanujan's advanced mathematical findings. However, after studying the human brain from the standpoint of superluminal particles, I eventually came to the conclusion that everyone's brain has the potential to connect to an outer field of consciousness, which has also been termed by more mystical thinkers as the Universal Mind.

To summarize my research on the brain, I wrote�Superluminal Particles and Hypercomputation, which was published�by LAMBERT Academic Publishing in early 2014. Soon after its publication, I was contacted by James Morcan, one of the authors of�Genius Intelligence, who felt that my theories on superluminal particles could support his and Lance Morcan's suppositions about the nature of genius.�

This book you are now reading contains a wide range of genius methods - all of which have the potential to increase your IQ. You'll read about everything from speed reading to brain gland activation to sleep learning to smart drugs to virtual reality training.

I believe this is a much needed book for those who sense there are faster and easier ways to learn and study than the methods currently being taught in mainstream education systems.

Dr. Takaaki Musha�
Director of the Advanced-Science Technology Research Organization, Yokohama, Japan.
Former senior research scientist at the Technical Research and Development Institute of the Ministry of Defense, Japan.

Most helpful customer reviews

4 of 4 people found the following review helpful.
This is the book!
By Robert Smith
This is not any kind of nootropics or mind hacking book. This book is simply amazing. You get the full spectra of useful tools to enhance your mind that really do work. Are you wanting to give your best in creativity using the 90% of our brains we don't use. This is the book!

1 of 1 people found the following review helpful.
Our mind surely is a beautiful thing! It was definitely an exciting read as ...
By Amazon Customer
The authors explain the definitions and concepts of what Genius Intelligence truly means without using complicated technical terms, but rather, it is written in a language for everyone to read.

I had no idea there were so many ways to train our brain to break through the barriers/limits or pre-conceived potentials that we have created for ourselves. Our mind surely is a beautiful thing!

It was definitely an exciting read as I felt that I could become smart, too! I ended up looking up more information about the various methods mentioned and even picked up other books on the subject as well. Any book that sparks a newfound interest or excitement on a subject and the desire to continue reading more literature about it certainly is genius ;)

1 of 1 people found the following review helpful.
Interesting book
By gordon starkweather
I found the book to be in formative it was

Well written and I would recommend this

Book to any one

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GENIUS INTELLIGENCE: Secret Techniques and Technologies to Increase IQ (The Underground Knowledge Series) (Volume 1), by James Morcan, Lan PDF

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[I712.Ebook] Fee Download Managing Management Time: Who's Got the Monkey?, by William Oncken

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Bill Oncken, Jr. hits both the absurdities and realities of organizational life in America with such accuracy that it hurts. Now what hundreds of thousands of managers have learned in "Managing Management Time" seminars is being made available for every manager in America to read in the quiet of his or her office. Get out the handkerchiefs because this book reads as accurately & humorously as Bill tells it "live". He offers practical, realistic, workable solutions to the dilemmas facing the overloaded manager. His advice on "How to Delegate" is, by itself, many times worth the price of this book. Practicing managers all over the world will "lap up" this book. It should be required reading for all students of management in all universities and colleges. "Managing Management Time" is not just about time management, it's a complete course in management. You will learn from and enjoy this book but most important, is that you will use what you learn. The truths that Bill Oncken will give you can set you free and make your organization a more productive and satisfying place for everyone to work. This book is an invaluable reference.

• Sales Rank: #628086 in Books
• Published on: 1987-02
• Ingredients: Example Ingredients
• Format: Audiobook
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 7.25" w x 1.00" l,
• Binding: Paperback
• 244 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
I hope it is as good as the tapes
By Tallrey
I listened to the audio tapes by the author many years ago. It is hilarious and full of very practical advice. I tried to buy the tape for a friend but could not find it. So I bought the bok and hope that is is as good and as full of wisdom.

3 of 3 people found the following review helpful.
Still relevent today
By Garnet V Czinkota
Who's got the monkey? is still relevent for all new and improving managers. Author provides plenty of personal insites. If you love Dilbert, you will appreciate the tongue in check style this book is written with.

1 of 1 people found the following review helpful.
One of the best
By George
I have purchased this book numerous times as gifts to colleagues. It is one of the best books on management that has been written and the concepts and recommendations are timeless. A must for the library of any student of management.

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[B246.Ebook] Free Ebook The Body Image Blueprint: Your Go-To Guide for Radical Self-Reverence, by Jenny Eden Berk MSEd

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The Body Image Blueprint is an honest, refreshing, and oftentimes, witty approach to finding body love and acceptance in a society that preaches otherwise. The Body Image Blueprint recounts Jenny Eden Berk's struggle to find clarity in a culture obsessed with dieting. Through her own experience and with her proven techniques, Jenny helps readers navigate their own body image blueprint. In this book you will find: - Interviews from more than 50 men and women between the ages of 22-70 talking about their own body image perceptions - Conversations about the rawness and commonalities between so many of us who struggle with body image. - Techniques and effective strategies for building your own personal body image blueprint.

• Sales Rank: #57385 in Books
• Published on: 2017-04-13
• Original language: English
• Dimensions: 9.00" h x .54" w x 6.00" l,
• Binding: Paperback
• 214 pages

Review
Using her own personal journey to self compassion and body acceptance, Jenny has lovingly crafted a thoughtful and soulful guidebook for those who struggle with food and body image. Weaving in quotes from both revered sages and those in the throes of body image concerns, Jenny candidly offers her wisdom gathered from years of dieting and soul searching. Jenny's style is warm and engaging- as a reader you will feel like you are having an authentic conversation with an intimate friend. She offers practical advice that has worked for her and also encourages readers to find their own unique sources of resilience. This book stands out in the sea of self help offerings for it's vulnerability, emphasis on the spiritual and metaphysical, and contagious enthusiasm for self-love the author has clearly cultivated in herself. ��-�Rachel Benson Monroe, MA, LMHC

Jenny wraps up the experiences of becoming, growing into, and loving our bodies in a way that captivates the soul and encourages true compassion toward ourselves. I found myself smiling, cheering in agreement, and saying yes to her action steps. Jenny's artful way of storytelling along with her mindful eating expertise brings this book together in a way that encourages every woman to celebrate who they are in profound ways well beyond the body and into the mind and soul. Every woman should own this book and share it relentlessly
- Sarah Steckler, Self-care Strategist sarahrosecoaching.com

About the Author
Jenny Eden Berk received her Master’s Degree from the University of Pennsylvania in psychological services. She is a certified Eating Psychology Coach, mindful eating instructor, and health and wellness blogger. Jenny earned her certificate from the Institute for the Psychology of Eating in 2015 and her MB-Eat certificate in 2016. She is a regular contributor for The Huffington Post and Boston Mom’s Blog. Jenny is the founder and owner of Jenny Eden Coaching—a practice devoted to help men, women, and teens create a more healthy and sustainable relationship with food and their body image. Having struggled with food and weight for her entire life, Jenny has found deep peace with her relationship to food and her body, and is passionate about helping others achieve this as well. She considers herself a vegetarian foodie and loves to cook, bake, travel and entertain as well as practice hot yoga and kettle bell training.

Most helpful customer reviews

1 of 1 people found the following review helpful.
INSIGHTFUL BOOK ON HOW TO DEAL WITH BODY IMAGE AND YOUR RELATIONSHIP WITH FOOD
By CB
What a poignant book for those of us who struggle with body image in the society we live in today. I wish this book had been available to me decades age, so I would have learned at a younger age how to accept my given curvier assets and change my relationship with food. . However, I do not think it is too late for a senior citizen to embrace the principles of what Jenny delivers in her book. Many of us who have struggles with body image, diet and exercise can relate to Jenny's personal stories as well as the stories of her clients. This book is a must read for those who struggle with body image.. Others should read the book too for then they would have a better understanding of what many people have gone through for decades.

1 of 1 people found the following review helpful.
i recommend this easy-to-read informative book to anyone and everyone who ...
By Bookworm
i recommend this easy-to-read informative book to anyone and everyone who ever looked in the mirror and didn't love what she saw.

2 of 2 people found the following review helpful.
For a healthy and authentic life ... this book's for you!
By Amazon Customer
Jenny's book is an incredible resource for those of us who continually struggle with our body image. Whether you're trying to reconcile your relationship with your self, your body, your weight, with food or with exercise, this book is for you. I started weekly sessions with Jenny last spring and found them to be very enlightening. In this book, I believe, you too will find many answers to the struggles you've had during your lifetime - I certainly did. Jenny has a remarkable way of helping others to live an authentic and healthy life. She's kind and caring in her advice. She holds you accountable but gives you the tools you'll need to feel more positive about yourself and how you feel about your body and self image. For me, it helped erase the old messages and replace them with more positive ones. From exercising in increments to savoring those first few bites of something delicious to always having fruit and nuts in my bag to allowing me to be myself, to take care of myself, sometimes first before others, Jenny's advice is spot on! I'm thrilled that others will now have Jenny's advice and vast knowledge available to them so that, they too, can live their best life and be the best that they can be.

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[I502.Ebook] Ebook Free Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, by David Meerman Scott

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IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.� Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

Newsjacking will provide you with:

• Tools that you can use to monitor the news
• Case studies and examples that demonstrate how to strike at the right time
• Information on how to make your content available online for journalists to find
• The potential risks of newsjacking
• Keys to developing the real-time mindset required to succeed with the strategies presented in the book

Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

• Sales Rank: #498252 in eBooks
• Published on: 2011-11-07
• Released on: 2011-11-07
• Format: Kindle eBook

Most helpful customer reviews

29 of 32 people found the following review helpful.
Interesting Concept, Terribly Short on Info...Overpriced
By Pepper
There was little in this "book" that stopped me from marching over to Amazon for a refund. David presents an interesting concept- one I hadn't heard of before- and gave relevant examples of newjacking in action.

The book is short- incredibly short. More like a big blog post. David's got some balls to ask $7 for a "book" that one can read during a lunch break. It briefly touches on each topic, but doesn't go deeper.
"How to Inject your Ideas into a Breaking News Story".... this is essentially mentioned in passing.
"Generate Tons of Media Coverage".... only a small amount of actionable advice- you are largely left to fend for yourself, or rely on luck.

The last 11% of the book is acknowledgements and pimping David's own services. Seriously? The book is short enough without having to dedicate a big chunk of it to meaningless back-matter.

This book was one typo away from me asking for a refund. If David wants this book to do well, perhaps he should update it to warrant the hefty price tag.

13 of 13 people found the following review helpful.
Newsjacking is not an ebook, it's a blog post
By Elie
Quite interesting, but way too short.

If you google the term "newsjacking" you will find 2-3 Hubspot articles, which cover everything you can find in this blog post... mmmh, I mean "ebook".

13 of 14 people found the following review helpful.
Save your money
By C. Woodbury
I was very excited to hear about this book. But what a disappointment. I read it in less than an hour. The whole thing could have been summed up in one short magazine article. Save your money.

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This pocket-sized guide will teach any facial hair aficionado how to best care for their beard

Start grooming your Gandalf and break out your Blessed; the beard is back. This impeccably turned-out little guide on the world’s most famous facial embellishments will teach you how to groom, craft, style and quote your way to beard greatness.

• Sales Rank: #468810 in Books
• Published on: 2015-12-15
• Original language: English
• Number of items: 1
• Dimensions: 6.00" h x .38" w x 4.50" l, .9 pounds
• Binding: Paperback
• 96 pages

About the Author
Rufus Cavendish is the author of The Little Book of Moustaches.

Most helpful customer reviews

0 of 0 people found the following review helpful.
as well as some great pointers for their beards
By Breebalon
We bought this cute Little Book of Beards for my fully bearded 18 year old son. My husband read it as well and the men in my household got a big kick out of it, as well as some great pointers for their beards. It was humorous as well as instructional. The only reason I gave it a 4 star rating is the size of the book meets it's title. It is a little book, almost pocket size. Very cute for the beard lovers!

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The Little Book of Beards, by Rufus Cavendish PDF
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[C985.Ebook] Download Ebook The Beatles Illustrated Lyrics, by Alan Aldridge

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• Published on: 1973
• Binding: Hardcover

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[F861.Ebook] Ebook Free Become a SuperLearner: Learn Speed Reading and Advanced Memorization, by Jonathan A. Levi

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In our rapidly changing and information-driven society, the ability to learn quickly is the single most important skill. Whether you're a student, a professional, or simply pursuing a new hobby, you are forced to grapple with an every-increasing amount of information and knowledge. We've all experienced the frustration of an ever-growing reading list, struggling to learn a new language, or forgetting things you worked so hard to learn.

• Speed reading with high (80%+) comprehension and understanding
• Memory techniques for storing and recalling vast amounts of information quickly and accurately
• Developing the cognitive infrastructure to support this flood of new information long-term

You'll even learn how to apply these skills many aspects of your everyday life, from remembering phone numbers to acquiring new skills or speaking new languages.

• Sales Rank: #20954 in Audible
• Published on: 2015-07-22
• Format: Unabridged
• Original language: English
• Running time: 274 minutes

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30 of 37 people found the following review helpful.
Standing on the shoulders of giants
By David Tomihiro
While there is some good information to be found here, very little is original. The author creates a "course" with a syllabus that links around the web (from TED Talks to Wikipedia) and instructs you to check the online syllabus for homework at the end of every chapter.

While a certain amount of borrowing is to be understood, there is zero synthesis offered. Instead, all you get is a roadmap that visits real thinking written in a style more often found in a high school classroom than a traditionally published book.

It might be worth the read if you've never looked into speed reading or learning theory, but if you have rudimentary research skills and an internet connection, you'd be better served investigating the subjects yourself.

5 of 5 people found the following review helpful.
Summary of online course
By Linda Barnes
Only useful if you plan to take (pay for) his online course. This is only a short summary and has little value in itself

12 of 16 people found the following review helpful.
Best Method I Have Used to Increase Reading Speed - A Must Have
By KMcKinzie
This is the first book that has really helped me increase my reading speed. I have tried countless other methods. The authors provide outstanding step-by-step instruction. This book is truly a breath of fresh air for learning to speed read. I can attest to the fact that learning the skills laid out in the book have dramatically increased my reading speed. As with any skill, practice is essential. The exercises make the practice fun. If you are in serious pursuit of a way to increase your reading speed, this is the book to accomplish your goal. Besides speed reading, there are numerous other suggestions and "hacks" for improving your memory.

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[H754.Ebook] Get Free Ebook Advertising Research: Theory & Practice (2nd Edition), by Joel J. Davis

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Discover how to design and use advertising research.

In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.

New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.

• Sales Rank: #93784 in Books
• Brand: Davis, Joel J.
• Published on: 2011-05-23
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x 1.60" w x 7.20" l, 2.73 pounds
• Binding: Hardcover
• 704 pages

From the Publisher
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways--breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.

From the Back Cover
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways—breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.

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0 of 2 people found the following review helpful.
Great Book
By spyM
It is easy to understand, especially for beginners~! I really recommend this book! It contains a lot of information !

0 of 2 people found the following review helpful.
Class required text.
By Ruth Cassidy
This is a required text for my college course. I will not have an opinion until class completion.

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