Tuesday 25 January 2011

[P635.Ebook] PDF Ebook Fashion: From Concept to Consumer, by Gini Stephens Frings

PDF Ebook Fashion: From Concept to Consumer, by Gini Stephens Frings

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Fashion: From Concept to Consumer, by Gini Stephens Frings

Fashion: From Concept to Consumer, by Gini Stephens Frings



Fashion: From Concept to Consumer, by Gini Stephens Frings

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Fashion: From Concept to Consumer, by Gini Stephens Frings

For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.

  • Sales Rank: #11546987 in Books
  • Published on: 1996-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 8.50" w x .75" l,
  • Binding: Hardcover
  • 386 pages

From the Publisher
Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience.

From the Back Cover
Key Benefit: Organized according to the design and marketing processes in the fashion industry, this book offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience. Key Topics: Explains the interrelationship of merchandising and marketing activities with design. Incorporates a global perspective of international fashion centers. Critical marketing issues mentioned throughout. Expands coverage of textiles.

Excerpt. � Reprinted by permission. All rights reserved.

The purpose of this book is to tell the whole story of how the fashion business works, in sequential order from concept to consumer. The fashion business is a series of buying supplies, creating and developing a new product, and marketing the product. The fashion business includes all the processes involved with producing raw materials, apparel, and accessories and the retail stores that sell fashion merchandise to the public. It is important for executives in the fashion industry to know how all of these processes interrelate.

Fashion designers and merchandisers who work for manufacturers must work with textile producers to develop fabrics that they need for their apparel and accessories. Manufacturers must also understand the importance of selling on the retail level. Retail fashion buyers should understand how garments and accessories are designed so that they can be creative merchandisers and make wise buying decisions. They may also have to develop products and source production themselves for private-label merchandise.

Part One concentrates on fashion fundamentals. Chapter 1 traces the development of fashion and the fashion industry as a background to understanding today's business. Chapter 2 shows how consumer demand affects fashion marketing. Chapter 3 explains fashion change and consumer acceptance. Chapter 4 covers market research, fashion analysis, and design resources, information needed by everyone in the fashion business.

Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur—the supplies needed for fashion manufacturing.

Part Three discusses international fashion centers and traces the fashion manufacturing process from design and merchandising development through production and sales to retailers.

Part Four covers retailing: types of retail organizations, merchandising—the buying and selling process, and marketing.

Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. The appendices contain information on career guidelines and a glossary of fashion terminology.

Just as the fashion industry has changed dramatically over the last 20 years, each edition of Fashion From Concept to Consumer changes with it. As the industry has become more marketing oriented, so has this book. As the industry has seen a tremendous growth in men's wear and accessories, this book too has much more information on men's wear and accessories. As computer technology has changed how fashion is produced and distributed, the book describes applications in every area. Fashion explains the changes in relationships between levels of the industry; how manufacturers have become retailers and retailers have become manufacturers. Fashion From Concept to Consumer describes how these major changes have affected every aspect of the fashion business.

This book completely tells the story of the fashion business and is a valuable tool for any introductory course in fashion: Introduction to Fashion Design, Introduction to the Fashion Industry or Manufacturing, Introduction to Fashion Merchandising or Retailing, or Introduction to the Fashion Business. There is also important information for textile marketing, apparel manufacturing, accessory design, production and marketing, and advertising and promotion. This is a text for specialists as well as for those who are taking only a single course in fashion. In fact, it will interest anyone who wants to know more about fashion and the fashion business.

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Monday 24 January 2011

[Z409.Ebook] Ebook Free Pro WF 4.5, by Bayer White

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Pro WF 4.5, by Bayer White

In Pro WF 4.5, you'll find the insight and direction for understanding how to build workflows using WF 4.5 and host them as long-running services using Microsoft’s Windows Server, for on-premises work, and Azure AppFabric, for hosting workflows in the cloud.

With the concept of cloud computing using Windows Azure and the maturity of Windows Server technology, workflow services can be hosted with first-class service monitoring with less overhead from a developer’s perspective. Building workflows in a declarative fashion, and hosting them as services, is a natural way for building business logic that is tiered away from running applications that subscribe to them, therefore providing flexibility for when business processes change.

In Pro WF 4.5, author Bayer White walks you, as the developer, through the steps and explains the concepts of declaratively modeling domain specific business processes that can be hosted and exposed as services, either on premise or as cloud services within Windows Azure.

  • Gives you a practical knowledge of WF 4.5, Windows Server and Azure AppFabric.
  • Builds a foundation for building workflows that can be exposed on-premise or in the cloud.
  • Shows how to use the tools available for managing workflow services.

    • Sales Rank: #970435 in Books
    • Brand: Brand: Apress
    • Published on: 2012-12-18
    • Released on: 2012-12-19
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.25" h x 1.46" w x 7.50" l, 2.50 pounds
    • Binding: Paperback
    • 652 pages
    Features
    • Used Book in Good Condition

    Most helpful customer reviews

    20 of 24 people found the following review helpful.
    Very disappointed - Editors should be fired.
    By JRockFL
    The .NET Workflow framework is ideal for a niche market and is not for everyone. Consequently, a lot of the documentation for it on the web and in publications has been poor. This is a rather unfortunate thing because when used for the right reasons, .NET Workflows can do wonders! In my workplace we use it for sophisticated approval processes with business rules that are often subject to change.

    In the book's introduction, the author writes:

    "I have taken pains to make sure that this book does not leave WF beginners in the dark, while showing experienced developers how to use its very latest features to accomplish practical tasks."

    Upon reading that statement and some excellent samples from the first few chapters, I bought this with hopes that it would be the definitive book on workflows. For the most part, Mr. White does an okay job explaining the basic of Workflows. White's chapter on State Machines is superbly done. However, once you reach the more advanced concepts starting with Chapter 6 and beyond, things begin to fall apart. I was especially disappointed in the topics on Persistence, Tracking, and custom designing your WF activities using WPF.

    In some chapters, the book assumes an advanced knowledge of .NET topics. For example, an early chapter on Flowchart workflows uses Entity Framework quite heavily. I honestly feel that introducing other advanced .NET topics, especially without a thorough explanation about them, is a distraction to the topic at hand and is poor practice. Another case is where White uses WCF activities in basic examples to explain topics like versioning and persistence. Mind you, WCF activities are not even discussed until near the end of the book! White makes a habit of not explaining why and how we implement these features properly. I did take initiative to download the sample code from the publisher site to see if I could get a clear understand of what White's intentions were. However, upon looking, I noticed that code for chapters were miscategorized. For instance, Chapter 6's code is in the Chapter 5 subfolder! Chapter 9's subfolder has NO code samples! Really? How could something this simple be botched?

    Then finally there are the step-by-step how-to guides in the book that you're supposed to follow along and copy. One of the most frustrating things I've encountered is how variables and arguments are declared but are then used in later steps UNDER A DIFFERENT NAME!!! It's as if the author decided to rename them at the last minute but forgot to go back and update the original name from early steps! This issue doesn't happen once, it happens quite often. There are also key steps that have been omitted that leave you puzzled when you attempt to run the code and it fails.

    I in no way doubt Mr. White's knowledge in workflows and .NET. He is a well respected figure within the IT community here in Northeast Florida. However, his book is very...very...very poorly edited and it fails to deliver. I can understand the occasional mistake in a technical book but this is INEXCUSABLE. Frankly speaking, if I had written a publication like this back in college or high-school, I would have had the book thrown back at me with a zero.

    In the end, I cannot fathom how this print got past the Apress editors. It feels like it was written hastily just to be the first WF 4.5 book on the market. I have both the physical and digital editions of this book. The book was clearly intended for digital reading since the physical version is of poor binding and the blurry illustrations are hard to decipher.

    If you are new to Workflows, I recommend reading Bruce Bukovic's book on WF 4 also from Apress. That book has a few flaws too and there are some significant changes to workflows between version 4 and 4.5. However, Bukovic's book is good enough to get the ball rolling.

    6 of 6 people found the following review helpful.
    Pass this one by
    By Tom Costanza
    The content is pretty good, but the editing is non-existent. I'm up to chapter 4 and there's almost an error on every other page. The exercises don't work because the code has mistakes. If you download the exercises, the downloaded code isn't even close to the code in the book. I am especially disappointed, since this seems, currently, to be the only book on WF 4.5.

    4 of 4 people found the following review helpful.
    A good reference but too many errors
    By ThomasWeiss
    This book is probably the best reference available on the subject - well, there aren't that many books on WF anyway - but it's kind of obvious that it has not been correctly reviewed before publication:
    - flagrant errors in code snippets,
    - mismatches between figures and corresponding text,
    - some poor turns of phrase.
    It's also unfortunate that the author sometimes explains some aspects related WF 3.x and concludes by saying this is obsolete starting from WF4!
    Still, it provides serious material for anyone willing to learn WF.

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    Tuesday 11 January 2011

    [J409.Ebook] Get Free Ebook Introduction To Economics, by Stephen Dobson

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    Introduction To Economics, by Stephen Dobson

    Introduction To Economics, by Stephen Dobson



    Introduction To Economics, by Stephen Dobson

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    Introduction To Economics, by Stephen Dobson

    Policies ceptionally accessible and fresh approach to economics which will assist and hold the attention of undergraduate students taking subsidiary modules in economics. It is ideal for students following a wide variety of courses who are not going on to specialize in economics. The book assumes no prior knowledge of economics. It is packed with learning aids such as end-of-chapter questions, summaries, lists of key terms, and frequent use of illustrative material. This new book introduces students to some of the key concepts used by economists, and shows how economics can be used to analyse a variety of important social and economic issues. To this end, concepts are often introduced in the context of real world applications, and many of the macroeconomic themes are presented in the context of their historical development. Brevity has been achieved by including only those economic concepts which are the most useful for aiding students' understanding of real events and policies. 'the writing style, the level of the exposition and the structure of the book are all excellent. The way material is introduced and explained is very clear and I think that the book will be very accessible for the intended audience. . . The cases presented are good choices which are likely to prove interesting to students.' Dr. Martin J. Carter, Leeds University Business School

    • Sales Rank: #2290359 in Books
    • Published on: 2004-07-29
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.75" h x .72" w x 7.50" l, .0 pounds
    • Binding: Paperback
    • 318 pages

    About the Author
    Stephen Dobson is a Lecturer in Economics, University of Hull Susan Palfreman teaches economics at the University of Hull

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    Readable Intro
    By not me
    This book is a superb short introduction to economics. The concepts are clearly defined, the graphs are simple and clean, the math is limited to algebra, and economic principles are illustrated through real-world applications. International economics gets short shrift, but that's unavoidable in a primer. The book is perfect for students in the social sciences, humanities, or sciences who want an overview of economics but don't intend to take many courses in the field.

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